As attention spans grow shorter, it is critical to take steps to make sure that your brand gets noticed and stands out from the crowd. With that in mind, I want to share several recent trends we’ve been watching that may help your materials garner attention, improve branding, and achieve marketing goals.
Now Trending: Printed Boxes For many years, large companies have taken advantage of their scale to create beautiful and compelling printed boxes. Technology has advanced to the point where it is now practical for even small organizations to invest in branded packaging. Minimum quantities have decreased dramatically, as has the availability of nearly unlimited box sizes. Check out these samples of innovative and attention-getting branded boxes: 
Foil is hot! Foil is another effective way to catch the attention of your customers and prospects. Much like packaging, technology has developed to provide more ways to apply foil to paper. New methods no longer require that metal dies be produced, allowing you to order marketing materials in smaller quantities than were previously impractical. These new technologies also allow for the proofing of foil before the finished product is produced. These examples demonstrate why foil is gaining popularity as a marketing tool:
Have You Considered Metallic Options? Another way to get recipients to quickly take notice is to use metallic paper and envelopes. In addition to white metallic paper—which today is the most popular option—there are many beautiful colored metallic papers available. See why metallic paper is quickly gaining wider use: 
Are you ready to explore innovative tools and techniques? We are ready to talk with you about all these trends for 2025 to help you elevate your business marketing materials to stand out in the crowd. Contact me today for a consultation. Like what you’re reading? Signed up today for our marketing tips enews.