Blog
An Idea for the New Year: Have You Tried White Ink?
White ink is a newer printing option that is growing in popularity. It is typically applied using digital printing equipment. Traditional offset printing machines use wet ink, and, as a result, white offset ink is not opaque, or solid. In this case, the white ink...
Trends and Innovations: What to Expect in 2025
As attention spans grow shorter, it is critical to take steps to make sure that your brand gets noticed and stands out from the crowd. With that in mind, I want to share several recent trends we’ve been watching that may help your materials garner attention, improve...
Three Ways to Prepare for an Effective Trade Show Presence
Trade show and conference planning is a $21.1 billion industry in the United States, with more than 13,000 trade shows held annually. If trade shows are part of your business marketing plan, consider these suggestions for preparing to ensure an effective presence for...
Laser Engraving Offers Options for Customization and Personalization
Laser engraving is not printing. Rather, it is a process that uses a specialized laser beam to cut into an object to create a design by removing material. Many of the items that can be laser engraved can also be printed, but there are slight differences....
Tips to Take Advantage of Bulk Mail
When you need to reach a broad audience with a newsletter, fundraising appeal or other mailing, bulk mail can be a cost-effective method to deliver your brand message, appeal or offer. Our experience demonstrates that if you take time to plan your mailing, you can...
Demand Attention With Spot Varnish
Spot varnish is one of the most difficult printing processes to explain without showing examples. As we like to do in our articles, examples are provided below to demonstrate the value and advantages of the technique. The spot varnish process literally involves...
How To Get Your Package Noticed: Try Customized, Printed Boxes
Custom-printed boxes are one of the hottest recent trends in marketing. They are receiving attention from marketers looking for new ways to make a package stand out. Attention-getting boxes can easily be customized. Several options to consider include standard,...
Tell a Better Story with Customized Die Cutting
One of the key elements of successful branding is taking steps to help customers remember your brand. If you can also associate information about your organization's mission or the theme of an event through your branding, that's even better. In printed materials, one...
July 2024 USPS Rate Increase
New rates effective July 14, 2024 It’s been 6 months since the USPS raised postage rates on January 21, 2024, and they are back with another postage increase. Last year, postage rates were increased twice by the USPS, and we’re on track to experience another round of...
Three Tips to Simplify Your Next Printing Project
When you get ready to design your next printing project, there are three things to consider to make the process easier. Easier generally means less expensive. It also means it likely will take much less time to produce. Who doesn’t want easier, faster and lower cost?...
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