by Blase | Sep 26, 2023 | Marketing, Printing Techniques
If you have not yet considered using embossing or debossing for your organization’s marketing materials, here is everything you need to know to help you get started. Embossing is the process of creating a raised image, design, or text on a material, such as paper....
by Blase | Jun 27, 2023 | Marketing, Printing Techniques
How would you describe your experience as you are pulling a letter or card out of a lined envelope? Was it positive? Did the package feel special? I think most people appreciate the extra touch and careful thought when they receive a note card or invitation in a lined...
by Blase | Jun 5, 2023 | Marketing, Printing Techniques
In the mid-15th century, Johannes Gutenberg invented Letterpress printing, which became the traditional form of printing text for books and other publications. It remained the primary means of printing and distributing information until the 20th century, when other...
by Blase | May 23, 2023 | Marketing, Printing Techniques
The next time you are at a networking event or business meeting, watch closely as business cards are exchanged. Which cards are most interesting? Do some cards compel you to take a second look because of the look or texture of the paper, or the colors and design. Have...
by Blase | Apr 20, 2023 | Marketing, Printing Techniques
Have you had an idea for a marketing piece that just didn’t seem to come together the way you had hoped? Were you stumped about how to design it in a way that it could be produced? And, were you under a tight deadline to make it happen? When Butcher Private came to us...
by Blase | Mar 20, 2023 | Direct Mail, Fundraising, Nonprofit, Printing Techniques
As you reflect on the gala and fundraising event invitations you opened these past few months, were there a couple that stood out in your mind? Did you look at the package and think, “I wonder what inspired the planners to come up with the concept and how did they...
