In last month’s blog post, we discussed how metallic paper can be used to dress up an invitation, envelope, folder or other marketing piece, transforming it from basic into what might be described as powerful and stunning. Similarly, metallic ink or foil is an...
Metallic paper can be used to dress up an invitation, envelope, folder or other marketing piece, transforming it from basic into what might be described as powerful and stunning. To get the most out the properties of metallic papers, you will want to follow these...
With the majority of nonprofit gala invitations, there is a significant amount of content that must to be artfully communicated in a relatively small area. The challenge is to do this without overwhelming the recipients, your invitees. In addition to the “who, what,...
As you search for ways to make your marketing materials stand out and get noticed, you might consider what tools and techniques others are embracing to communicate with their clients and donors. When I reviewed the projects my team has helped bring to life this past...
If you have not yet considered using embossing or debossing for your organization’s marketing materials, here is everything you need to know to help you get started. Embossing is the process of creating a raised image, design, or text on a material, such as paper....
How would you describe your experience as you are pulling a letter or card out of a lined envelope? Was it positive? Did the package feel special? I think most people appreciate the extra touch and careful thought when they receive a note card or invitation in a lined...
