Trade show and conference planning is a $21.1 billion industry in the United States, with more than 13,000 trade shows held annually. If trade shows are part of your business marketing plan, consider these suggestions for preparing to ensure an effective presence for...
Laser engraving is not printing. Rather, it is a process that uses a specialized laser beam to cut into an object to create a design by removing material. Many of the items that can be laser engraved can also be printed, but there are slight differences....
Spot varnish is one of the most difficult printing processes to explain without showing examples. As we like to do in our articles, examples are provided below to demonstrate the value and advantages of the technique. The spot varnish process literally involves...
Custom-printed boxes are one of the hottest recent trends in marketing. They are receiving attention from marketers looking for new ways to make a package stand out. Attention-getting boxes can easily be customized. Several options to consider include standard,...
One of the key elements of successful branding is taking steps to help customers remember your brand. If you can also associate information about your organization’s mission or the theme of an event through your branding, that’s even better. In printed...
When you get ready to design your next printing project, there are three things to consider to make the process easier. Easier generally means less expensive. It also means it likely will take much less time to produce. Who doesn’t want easier, faster and lower cost?...
