by Blase | Dec 29, 2023 | Direct Mail, Fundraising, Marketing
Your printed direct mail piece, event invitation, annual impact report or newsletter deserve a conscious decision about the color, size and design of the envelope that carries it to your customer or donor. Why? Envelope attractiveness and appeal are critical factors...
by Blase | Nov 17, 2023 | Fundraising, Marketing, Printing Techniques
As you search for ways to make your marketing materials stand out and get noticed, you might consider what tools and techniques others are embracing to communicate with their clients and donors. When I reviewed the projects my team has helped bring to life this past...
by Blase | Oct 23, 2023 | E-mail Marketing, Marketing
Email marketing remains one of the most cost-effective tools for marketing to existing customers and prospects. It is an excellent way to re-solicit business or donations from prior customers or donors. Even if someone doesn’t open and read your email,...
by Blase | Sep 26, 2023 | Marketing, Printing Techniques
If you have not yet considered using embossing or debossing for your organization’s marketing materials, here is everything you need to know to help you get started. Embossing is the process of creating a raised image, design, or text on a material, such as paper....
by Blase | Aug 21, 2023 | Marketing
Whether you are creating a membership directory, an event program or a book of your favorite poems or photographs, you have several options for binding the pages. The role of bookbinding is both for decoration and for protection. The binding not only connects the...
by Blase | Jul 25, 2023 | Marketing, SEO, website
The visual portion of a website is quite important, but it only represents about 10% of a website. Websites are like icebergs because only a small percentage of what makes a website work is visible to the human eye. A properly constructed website will not only look...
