by Blase | Oct 23, 2023 | E-mail Marketing, Marketing
Email marketing remains one of the most cost-effective tools for marketing to existing customers and prospects. It is an excellent way to re-solicit business or donations from prior customers or donors. Even if someone doesn’t open and read your email,...
by Blase | Sep 26, 2023 | Marketing, Printing Techniques
If you have not yet considered using embossing or debossing for your organization’s marketing materials, here is everything you need to know to help you get started. Embossing is the process of creating a raised image, design, or text on a material, such as paper....
by Blase | Aug 21, 2023 | Marketing
Whether you are creating a membership directory, an event program or a book of your favorite poems or photographs, you have several options for binding the pages. The role of bookbinding is both for decoration and for protection. The binding not only connects the...
by Blase | Jul 25, 2023 | Marketing, SEO, website
The visual portion of a website is quite important, but it only represents about 10% of a website. Websites are like icebergs because only a small percentage of what makes a website work is visible to the human eye. A properly constructed website will not only look...
by Blase | Jun 27, 2023 | Marketing, Printing Techniques
How would you describe your experience as you are pulling a letter or card out of a lined envelope? Was it positive? Did the package feel special? I think most people appreciate the extra touch and careful thought when they receive a note card or invitation in a lined...
by Blase | Jun 5, 2023 | Marketing, Printing Techniques
In the mid-15th century, Johannes Gutenberg invented Letterpress printing, which became the traditional form of printing text for books and other publications. It remained the primary means of printing and distributing information until the 20th century, when other...
