by Blase | Jun 11, 2024 | Marketing, Printing Techniques, Real Estate
Custom-printed boxes are one of the hottest recent trends in marketing. They are receiving attention from marketers looking for new ways to make a package stand out. Attention-getting boxes can easily be customized. Several options to consider include standard,...
by Blase | May 21, 2024 | Marketing, Nonprofit, Printing Techniques
One of the key elements of successful branding is taking steps to help customers remember your brand. If you can also associate information about your organization’s mission or the theme of an event through your branding, that’s even better. In printed...
by Blase | Apr 15, 2024 | Direct Mail, Fundraising, Marketing, Nonprofit, Printing Techniques
When you get ready to design your next printing project, there are three things to consider to make the process easier. Easier generally means less expensive. It also means it likely will take much less time to produce. Who doesn’t want easier, faster and lower cost?...
by Blase | Mar 28, 2024 | Fundraising, Marketing, Nonprofit, Printing Techniques
In last month’s blog post, we discussed how metallic paper can be used to dress up an invitation, envelope, folder or other marketing piece, transforming it from basic into what might be described as powerful and stunning. Similarly, metallic ink or foil is an...
by Blase | Dec 29, 2023 | Direct Mail, Fundraising, Marketing
Your printed direct mail piece, event invitation, annual impact report or newsletter deserve a conscious decision about the color, size and design of the envelope that carries it to your customer or donor. Why? Envelope attractiveness and appeal are critical factors...
by Blase | Nov 17, 2023 | Fundraising, Marketing, Printing Techniques
As you search for ways to make your marketing materials stand out and get noticed, you might consider what tools and techniques others are embracing to communicate with their clients and donors. When I reviewed the projects my team has helped bring to life this past...