by Blase | Aug 9, 2024 | Every Door Direct Mail, Fundraising, Marketing, Nonprofit, Saturation Rate, USPS Rules & Regs
When you need to reach a broad audience with a newsletter, fundraising appeal or other mailing, bulk mail can be a cost-effective method to deliver your brand message, appeal or offer. Our experience demonstrates that if you take time to plan your mailing, you can...
by Blase | Apr 15, 2024 | Direct Mail, Fundraising, Marketing, Nonprofit, Printing Techniques
When you get ready to design your next printing project, there are three things to consider to make the process easier. Easier generally means less expensive. It also means it likely will take much less time to produce. Who doesn’t want easier, faster and lower cost?...
by Blase | Mar 28, 2024 | Fundraising, Marketing, Nonprofit, Printing Techniques
In last month’s blog post, we discussed how metallic paper can be used to dress up an invitation, envelope, folder or other marketing piece, transforming it from basic into what might be described as powerful and stunning. Similarly, metallic ink or foil is an...
by Blase | Feb 26, 2024 | Fundraising, Nonprofit, Printing Techniques
Metallic paper can be used to dress up an invitation, envelope, folder or other marketing piece, transforming it from basic into what might be described as powerful and stunning. To get the most out the properties of metallic papers, you will want to follow these...
by Blase | Feb 6, 2024 | Direct Mail, Fundraising, Nonprofit, Printing Techniques
With the majority of nonprofit gala invitations, there is a significant amount of content that must to be artfully communicated in a relatively small area. The challenge is to do this without overwhelming the recipients, your invitees. In addition to the “who, what,...
by Blase | Dec 29, 2023 | Direct Mail, Fundraising, Marketing
Your printed direct mail piece, event invitation, annual impact report or newsletter deserve a conscious decision about the color, size and design of the envelope that carries it to your customer or donor. Why? Envelope attractiveness and appeal are critical factors...
