by Blase | Aug 9, 2024 | Every Door Direct Mail, Fundraising, Marketing, Nonprofit, Saturation Rate, USPS Rules & Regs
When you need to reach a broad audience with a newsletter, fundraising appeal or other mailing, bulk mail can be a cost-effective method to deliver your brand message, appeal or offer. Our experience demonstrates that if you take time to plan your mailing, you can...
by Blase | Apr 30, 2024 | Direct Mail, Every Door Direct Mail, USPS Rate Increase, USPS Rules & Regs
New rates effective July 14, 2024 It’s been 6 months since the USPS raised postage rates on January 21, 2024, and they are back with another postage increase. Last year, postage rates were increased twice by the USPS, and we’re on track to experience another round of...
by Blase | Feb 13, 2022 | Direct Mail, E-mail Marketing, Every Door Direct Mail, Mailing Lists, Marketing
“It’s the little things that mean so much.” “I love it, and it was so thoughtful.” “Very impressive and appreciated!” In the hospitality industry, comments like these mean everything, but they don’t come without a...
by Blase | Nov 8, 2021 | Direct Mail, Every Door Direct Mail, Marketing, Real Estate
Direct mail marketing is one of the most tried and true tactics real estate agents use to generate leads and find buyers. While it’s certainly not the only industry to rely on direct mail, real estate is one of the few that only need a small percentage of...
by Blase | Aug 7, 2021 | Direct Mail, Every Door Direct Mail, Marketing
We’ve been living with the internet for almost 30 years, and there’s no going back. Like it or not, most of us are digitally dependent. Our jobs, social lives, and even education happen more and more online. And with the average person spending 11 hours a...
by Blase | Feb 25, 2021 | Direct Mail, Every Door Direct Mail, Marketing, Nonprofit, Saturation Rate, USPS Rules & Regs
One of the most common questions that I received is “What’s the fewest number of pieces that I can mail and still qualify for the bulk mail discount?” It’s probably fewer pieces than you think, but the answer to this question is “It...
