Email marketing remains one of the most cost-effective tools for marketing to existing customers and prospects. It is an excellent way to re-solicit business or donations from prior customers or donors. Even if someone doesn’t open and read your email,...
Attracting new customers is a huge part of growing your business. It also takes up an equally huge chunk of your marketing resources and budget. But there’s another big component to growth that sometimes gets overlooked: your existing customer base. Marketing to...
“It’s the little things that mean so much.” “I love it, and it was so thoughtful.” “Very impressive and appreciated!” In the hospitality industry, comments like these mean everything, but they don’t come without a...
Even in a rapidly changing digital age, some things just look (and communicate) better on paper. And because it can be the first touchpoint between your brand and potential customers or donors, it’s crucial to choose the right paper for your project. Consider...
