Use Signage to Build Your Brand
by Jan Kindl | Apr 10, 2025 | Marketing, Printing Techniques: Signage is a powerful and cost-effective way to market your business, as well as your products, services and events. Generally, signage can be broken down into two main categories: interior & exterior. Exterior Signage Exterior signs enhance visibility, attract customers and drive foot traffic 24/7, offering continuous advertising […]
Elevate Your Branding with Shopping and Gift Bags
by Jan Kindl | Mar 28, 2025 | Marketing, Promotional Items: Shopping, gift and other bags provide an excellent opportunity to create greater awareness of your brand, products and services. While there are many varieties of bags that can accommodate a logo, the most popular style among our clients are shopping bags. Our typical clients […]
Deep Dive: Complex Book Project Elevates Ave Maria’s Brand
by Courtney | Feb 14, 2025 | Marketing, Printing Techniques: With any complex project, the fine details are often what make it stand out. Today, I am sharing with you an example of how we work – how our team approaches complex printing projects involving many critical details, and brings it to a finished product […]
Need to Enhance Your Marketing Piece? Try Digital Foil
by Jan Kindl | Jan 22, 2025 | Marketing, Printing Techniques: There are so many new techniques and tools available to enhance your marketing materials. Digital foil is one way to add a bit of bling or create a little shine or sparkle to make people take a second look at your piece. A newer […]
An Idea for the New Year: Have You Tried White Ink?
by Jan Kindl | Dec 18, 2024 | Marketing, Printing Techniques: White ink is a newer printing option that is growing in popularity. It is typically applied using digital printing equipment. Traditional offset printing machines use wet ink, and, as a result, white offset ink is not opaque, or solid. In this case, the white […]
Trends and Innovations: What to Expect in 2025
by Jan Kindl | Dec 5, 2024 | Marketing, Printing Techniques: As attention spans grow shorter, it is critical to take steps to make sure that your brand gets noticed and stands out from the crowd. With that in mind, I want to share several recent trends we’ve been watching that may help your materials […]
Three Ways to Prepare for an Effective Trade Show Presence
by Naples Print Source | Oct 28, 2024 | Marketing, Printing Techniques, Promotional Items: Trade show and conference planning is a $21.1 billion industry in the United States, with more than 13,000 trade shows held annually. If trade shows are part of your business marketing plan, consider these suggestions for preparing to ensure an effective […]
Laser Engraving Offers Options for Customization and Personalization
by Naples Print Source | Aug 29, 2024 | Marketing, Printing Techniques, Promotional Items: Laser engraving is not printing. Rather, it is a process that uses a specialized laser beam to cut into an object to create a design by removing material. Many of the items that can be laser engraved can also be printed, […]
Tips to Take Advantage of Bulk Mail
by Naples Print Source | Aug 9, 2024 | Every Door Direct Mail, Fundraising, Marketing, Nonprofit, Saturation Rate, USPS Rules & Regs: When you need to reach a broad audience with a newsletter, fundraising appeal or other mailing, bulk mail can be a cost-effective method to deliver your brand message, appeal or offer. Our experience […]