Nonprofit Event Marketing Heroes
by Naples Print Source | Dec 29, 2023 | Direct Mail, Fundraising, Nonprofit: There’s ordinary mail, and then there’s mail that makes you stop in your tracks. Chances are you’ve saved a thank-you card or wedding invitation you just couldn’t bear to toss in the recycling. Nonprofit event marketing in particular depends on that kind […]
Make it Meaningful: The Club at Olde Cypress and Membership Marketing Examples
by Naples Print Source | Feb 13, 2022 | Direct Mail, E-mail Marketing, Every Door Direct Mail, Mailing Lists, Marketing: “It’s the little things that mean so much.” “I love it, and it was so thoughtful.” “Very impressive and appreciated!” In the hospitality industry, comments like these mean everything, but they don’t come without a […]
A (Die) Cut Above
by Naples Print Source | Jan 9, 2022 | Direct Mail, Marketing, Printing Techniques: Think of what you saw the last time you checked your inbox–the emails that come to mind probably contained animations, interactive designs, very personalized information, and links that lead to instant gratification. It can be difficult to imagine how your print […]
Direct Mail Tactics for Real Estate Agents
by Naples Print Source | Nov 8, 2021 | Direct Mail, Every Door Direct Mail, Marketing, Real Estate: Direct mail marketing is one of the most tried and true tactics real estate agents use to generate leads and find buyers. While it’s certainly not the only industry to rely on direct mail, real estate is […]
The Right Paper for the Right Project
by Naples Print Source | Oct 5, 2021 | Direct Mail, E-mail Marketing, Marketing, Nonprofit: Even in a rapidly changing digital age, some things just look (and communicate) better on paper. And because it can be the first touchpoint between your brand and potential customers or donors, it’s crucial to choose the right paper for […]
For Nonprofit Direct Mail Campaigns, ‘Tis the Season
by Naples Print Source | Sep 5, 2021 | Direct Mail, Marketing, Nonprofit: With close to one-third of all giving occurring in December, the end of the year is a crucial time for nonprofits to use direct mail as a final appeal for donations, Even though it’s still summer, start early with planning how you’re going to reach […]
The Secret to Millennial Marketing? Direct Mail
by Naples Print Source | Aug 7, 2021 | Direct Mail, Every Door Direct Mail, Marketing: We’ve been living with the internet for almost 30 years, and there’s no going back. Like it or not, most of us are digitally dependent. Our jobs, social lives, and even education happen more and more online. And with […]
First-Class Postage versus Presort Standard Postage: When to use Which
by Naples Print Source | Mar 9, 2021 | Direct Mail, USPS Rules & Regs: First-class postage is used way too frequently when sending bulk mail, and the cost of first-class postage is substantially more than presort standard (aka marketing mail). If you are guilty of using first-class postage on bulk mailings then this article […]