Demand Attention With Spot Varnish
by Naples Print Source | Jun 27, 2024 | Marketing, Nonprofit, Printing Techniques: Spot varnish is one of the most difficult printing processes to explain without showing examples. As we like to do in our articles, examples are provided below to demonstrate the value and advantages of the technique. The spot varnish process literally involves […]
Three Tips to Simplify Your Next Printing Project
by Naples Print Source | Apr 15, 2024 | Direct Mail, Fundraising, Marketing, Nonprofit, Printing Techniques: hen you get ready to design your next printing project, there are three things to consider to make the process easier. Easier generally means less expensive. It also means it likely will take much less time to produce. Who […]
Getting the Most Out of Your Gala Invitation Package
by Naples Print Source | Feb 6, 2024 | Direct Mail, Fundraising, Nonprofit, Printing Techniques: With the majority of nonprofit gala invitations, there is a significant amount of content that must to be artfully communicated in a relatively small area. The challenge is to do this without overwhelming the recipients, your invitees. In addition to […]
Envelopes? Yes, Envelope Choices Do Matter
by Naples Print Source | Dec 29, 2023 | Direct Mail, Fundraising, Marketing: Your printed direct mail piece, event invitation, annual impact report or newsletter deserve a conscious decision about the color, size and design of the envelope that carries it to your customer or donor. Why? Envelope attractiveness and appeal are critical factors that […]
Bookbinding Made Simple
by Naples Print Source | September 17, 2023 | Marketing, Printing Techniques: Whether you are creating a membership directory, an event program or a book of your favorite poems or photographs, you have several options for binding the pages. The role of bookbinding is both for decoration and for protection. The binding not only connects […]
Bringing Your Creative Concepts to Life Through Unique Design Solutions
by Naples Print Source | Mar 20, 2023 | Direct Mail, Fundraising, Nonprofit, Printing Techniques: As you reflect on the gala and fundraising event invitations you opened these past few months, were there a couple that stood out in your mind? Did you look at the package and think, “I wonder what inspired the planners […]
Solving Your Invitation Package Puzzle
by Naples Print Source | Jan 30, 2023 | Direct Mail, Fundraising, Nonprofit, Printing Techniques: As we are deep into the gala and fundraising event “season,” have you recently opened an event invitation and experienced the frustration of having the pieces fall out into a pile? You now need to sort through and organize all […]
Focus on Foil Printing
by Jan Kindl | Jul 5, 2022 | Direct Mail, Marketing, Printing Techniques: If you’re trying to connect with a prospect or make an existing customer feel like a VIP, the best way to stand out is to incorporate a unique twist. Business cards, presentation folders, book covers, invitations, and direct mail campaigns are part […]
Marketing to Existing Customers
by Naples Print Source | Jun 9, 2022 | Direct Mail, E-mail Marketing, Marketing: Attracting new customers is a huge part of growing your business. It also takes up an equally huge chunk of your marketing resources and budget. But there’s another big component to growth that sometimes gets overlooked: your existing customer base. Marketing […]