Use Signage to Build Your Brand
by Jan Kindl | Apr 10, 2025 | Marketing, Printing Techniques: Signage is a powerful and cost-effective way to market your business, as well as your products, services and events. Generally, signage can be broken down into two main categories: interior & exterior. Exterior Signage Exterior signs enhance visibility, attract customers and drive foot traffic 24/7, offering continuous advertising […]
Elevate Your Branding with Shopping and Gift Bags
by Jan Kindl | Mar 28, 2025 | Marketing, Promotional Items: Shopping, gift and other bags provide an excellent opportunity to create greater awareness of your brand, products and services. While there are many varieties of bags that can accommodate a logo, the most popular style among our clients are shopping bags. Our typical clients […]
Deep Dive: Complex Book Project Elevates Ave Maria’s Brand
by Courtney | Feb 14, 2025 | Marketing, Printing Techniques: With any complex project, the fine details are often what make it stand out. Today, I am sharing with you an example of how we work – how our team approaches complex printing projects involving many critical details, and brings it to a finished product […]
Need to Enhance Your Marketing Piece? Try Digital Foil
by Jan Kindl | Jan 22, 2025 | Marketing, Printing Techniques: There are so many new techniques and tools available to enhance your marketing materials. Digital foil is one way to add a bit of bling or create a little shine or sparkle to make people take a second look at your piece. A newer […]
An Idea for the New Year: Have You Tried White Ink?
by Jan Kindl | Dec 18, 2024 | Marketing, Printing Techniques: White ink is a newer printing option that is growing in popularity. It is typically applied using digital printing equipment. Traditional offset printing machines use wet ink, and, as a result, white offset ink is not opaque, or solid. In this case, the white […]
Trends and Innovations: What to Expect in 2025
by Jan Kindl | Dec 5, 2024 | Marketing, Printing Techniques: As attention spans grow shorter, it is critical to take steps to make sure that your brand gets noticed and stands out from the crowd. With that in mind, I want to share several recent trends we’ve been watching that may help your materials […]
Three Ways to Prepare for an Effective Trade Show Presence
by Naples Print Source | Oct 28, 2024 | Marketing, Printing Techniques, Promotional Items: Trade show and conference planning is a $21.1 billion industry in the United States, with more than 13,000 trade shows held annually. If trade shows are part of your business marketing plan, consider these suggestions for preparing to ensure an effective […]
Laser Engraving Offers Options for Customization and Personalization
by Naples Print Source | Aug 29, 2024 | Marketing, Printing Techniques, Promotional Items: Laser engraving is not printing. Rather, it is a process that uses a specialized laser beam to cut into an object to create a design by removing material. Many of the items that can be laser engraved can also be printed, […]
Tips to Take Advantage of Bulk Mail
by Naples Print Source | Aug 9, 2024 | Every Door Direct Mail, Fundraising, Marketing, Nonprofit, Saturation Rate, USPS Rules & Regs: When you need to reach a broad audience with a newsletter, fundraising appeal or other mailing, bulk mail can be a cost-effective method to deliver your brand message, appeal or offer. Our experience […]
Demand Attention With Spot Varnish
by Naples Print Source | Jun 27, 2024 | Marketing, Nonprofit, Printing Techniques: Spot varnish is one of the most difficult printing processes to explain without showing examples. As we like to do in our articles, examples are provided below to demonstrate the value and advantages of the technique. The spot varnish process literally involves […]
Tell a Better Story with Customized Die Cutting
by Naples Print Source | June 9, 2024 | Marketing, Printing Techniques, Direct Mail: One of the key elements of successful branding is taking steps to help customers remember your brand. If you can also associate information about your organization's mission or the theme of an event through your branding, that's even better. In printed […]
Three Tips to Simplify Your Next Printing Project
by Naples Print Source | Apr 15, 2024 | Direct Mail, Fundraising, Marketing, Nonprofit, Printing Techniques: hen you get ready to design your next printing project, there are three things to consider to make the process easier. Easier generally means less expensive. It also means it likely will take much less time to produce. Who […]
Experience the Magic of Metallic Ink and Foil
by Naples Print Source | April 6, 2024 | Marketing, Printing Techniques, Direct Mail: In last month’s blog post (March 2024), we discussed how metallic paper can be used to dress up an invitation, envelope, folder or other marketing piece, transforming it from basic into what might be described as powerful and stunning. Similarly, metallic […]
Let Your Invitation Shimmer with Metallic Paper
by Naples Print Source | March 25, 2024 | Marketing, Printing Techniques, Direct Mail: Metallic paper can be used to dress up an invitation, envelope, folder or other marketing piece, transforming it from basic into what might be described as powerful and stunning. To get the most out the properties of metallic papers, you will […]
Getting the Most Out of Your Gala Invitation Package
by Naples Print Source | Feb 6, 2024 | Direct Mail, Fundraising, Nonprofit, Printing Techniques: With the majority of nonprofit gala invitations, there is a significant amount of content that must to be artfully communicated in a relatively small area. The challenge is to do this without overwhelming the recipients, your invitees. In addition to […]
Envelopes? Yes, Envelope Choices Do Matter
by Naples Print Source | Dec 29, 2023 | Direct Mail, Fundraising, Marketing: Your printed direct mail piece, event invitation, annual impact report or newsletter deserve a conscious decision about the color, size and design of the envelope that carries it to your customer or donor. Why? Envelope attractiveness and appeal are critical factors that […]
Five Ways To Build Your Email Marketing Database
by Naples Print Source | November 16, 2023 | E-mail Marketing: Email marketing remains one of the most cost-effective tools for marketing to existing customers and prospects. It is an excellent way to re-solicit business or donations from prior customers or donors. Even if someone doesn't open and read your email, it's a very affordable […]
Embossing and Debossing: Tools for Creating Marketing Materials with Impact
by Naples Print Source | October 4, 2023 | Marketing, Printing Techniques: If you have not yet considered using embossing or debossing for your organization’s marketing materials, here is everything you need to know to help you get started. Embossing is the process of creating a raised image, design, or text on a material, such as […]
Bookbinding Made Simple
by Naples Print Source | September 17, 2023 | Marketing, Printing Techniques: Whether you are creating a membership directory, an event program or a book of your favorite poems or photographs, you have several options for binding the pages. The role of bookbinding is both for decoration and for protection. The binding not only connects […]
How To Get Your Package Noticed: Try Customized, Printed Boxes
by Naples Print Source | July 19, 2023 | Marketing, Promotional Items, Direct Mail: Custom-printed boxes are one of the hottest recent trends in marketing. They are receiving attention from marketers looking for new ways to make a package stand out. Attention-getting boxes can easily be customized. Several options to consider include standard, corrugated and […]
Custom-Lined Envelopes Add Special Appeal to Your Message
by Naples Print Source | June 30, 2023 | Marketing, Direct Mail, Printing Techniques: How would you describe your experience as you are pulling a letter or card out of a lined envelope? Was it positive? Did the package feel special? I think most people appreciate the extra touch and careful thought when they receive […]
Beauty and Texture Create a Resurgence in Letterpress Printing
by Naples Print Source | June 9, 2023 | Direct Mail, Marketing, Printing Techniques: In the mid-15th century, Johannes Gutenberg invented Letterpress printing, which became the traditional form of printing text for books and other publications. It remained the primary means of printing and distributing information until the 20th century, when other forms of printing – […]
How Duplexing Can Make Your Business Cards Stand Out
by Naples Print Source | May 4, 2023 | Marketing, Printing Techniques: The next time you are at a networking event or business meeting, watch closely as business cards are exchanged. Which cards are most interesting? Do some cards compel you to take a second look because of the look or texture of the paper, […]
Complex Project? Prototyping Could Provide a Solution
by Naples Print Source | April 22, 2023 | Marketing, Printing Techniques: Have you had an idea for a marketing piece that just didn’t seem to come together the way you had hoped? Were you stumped about how to design it in a way that it could be produced? And, were you under a tight […]
Bringing Your Creative Concepts to Life Through Unique Design Solutions
by Naples Print Source | Mar 20, 2023 | Direct Mail, Fundraising, Nonprofit, Printing Techniques: As you reflect on the gala and fundraising event invitations you opened these past few months, were there a couple that stood out in your mind? Did you look at the package and think, “I wonder what inspired the planners […]
Solving Your Invitation Package Puzzle
by Naples Print Source | Jan 30, 2023 | Direct Mail, Fundraising, Nonprofit, Printing Techniques: As we are deep into the gala and fundraising event “season,” have you recently opened an event invitation and experienced the frustration of having the pieces fall out into a pile? You now need to sort through and organize all […]
Focus on Foil Printing
by Naples Print Source | Jul 5, 2022 | Direct Mail, Marketing, Printing Techniques: If you’re trying to connect with a prospect or make an existing customer feel like a VIP, the best way to stand out is to incorporate a unique twist. Business cards, presentation folders, book covers, invitations, and direct mail campaigns are […]
Marketing to Existing Customers
by Naples Print Source | Jun 9, 2022 | Direct Mail, E-mail Marketing, Marketing: Attracting new customers is a huge part of growing your business. It also takes up an equally huge chunk of your marketing resources and budget. But there’s another big component to growth that sometimes gets overlooked: your existing customer base. Marketing […]
Nonprofit Event Marketing Heroes
by Naples Print Source | March 5, 2022 | Direct Mail, Fundraising, Nonprofit: There’s ordinary mail, and then there’s mail that makes you stop in your tracks. Chances are you’ve saved a thank-you card or wedding invitation you just couldn’t bear to toss in the recycling. Nonprofit event marketing in particular depends on that kind […]
Make it Meaningful: The Club at Olde Cypress and Membership Marketing Examples
by Naples Print Source | Feb 13, 2022 | Direct Mail, E-mail Marketing, Every Door Direct Mail, Mailing Lists, Marketing: “It’s the little things that mean so much.” “I love it, and it was so thoughtful.” “Very impressive and appreciated!” In the hospitality industry, comments like these mean everything, but they don’t come without a […]
A (Die) Cut Above
by Naples Print Source | Jan 9, 2022 | Direct Mail, Marketing, Printing Techniques: Think of what you saw the last time you checked your inbox–the emails that come to mind probably contained animations, interactive designs, very personalized information, and links that lead to instant gratification. It can be difficult to imagine how your print […]
Direct Mail Tactics for Real Estate Agents
by Naples Print Source | Nov 8, 2021 | Direct Mail, Every Door Direct Mail, Marketing, Real Estate: Direct mail marketing is one of the most tried and true tactics real estate agents use to generate leads and find buyers. While it’s certainly not the only industry to rely on direct mail, real estate is […]
The Right Paper for the Right Project
by Naples Print Source | Oct 5, 2021 | Direct Mail, E-mail Marketing, Marketing, Nonprofit: Even in a rapidly changing digital age, some things just look (and communicate) better on paper. And because it can be the first touchpoint between your brand and potential customers or donors, it’s crucial to choose the right paper for […]
For Nonprofit Direct Mail Campaigns, ‘Tis the Season
by Naples Print Source | Sep 5, 2021 | Direct Mail, Marketing, Nonprofit: With close to one-third of all giving occurring in December, the end of the year is a crucial time for nonprofits to use direct mail as a final appeal for donations, Even though it’s still summer, start early with planning how you’re going to reach […]
The Secret to Millennial Marketing? Direct Mail
by Naples Print Source | Aug 7, 2021 | Direct Mail, Every Door Direct Mail, Marketing: We’ve been living with the internet for almost 30 years, and there’s no going back. Like it or not, most of us are digitally dependent. Our jobs, social lives, and even education happen more and more online. And with […]
First-Class Postage versus Presort Standard Postage: When to use Which
by Naples Print Source | Mar 9, 2021 | Direct Mail, USPS Rules & Regs: First-class postage is used way too frequently when sending bulk mail, and the cost of first-class postage is substantially more than presort standard (aka marketing mail). If you are guilty of using first-class postage on bulk mailings then this article […]