by Blase | Jun 9, 2022 | Direct Mail, E-mail Marketing, Marketing
Attracting new customers is a huge part of growing your business. It also takes up an equally huge chunk of your marketing resources and budget. But there’s another big component to growth that sometimes gets overlooked: your existing customer base. Marketing to...
by Blase | May 5, 2022 | Marketing, Printing Techniques, QR Codes, Real Estate
Sure, digital contact cards are easy to share, but business cards are an old-school tool that still makes the grade. With 72% of people admitting to judging a business based on their business card design, it’s worth taking a second look at the first impression...
by Blase | Apr 4, 2022 | Environmental Issues, Sustainability
We’ve all been encouraged to go paperless, receiving financial statements, daily news, and even wedding invitations online instead of in person. But how much of the “go green” trend is based on fact, and how much is a myth? Just what are your...
by Blase | Mar 5, 2022 | Direct Mail, Marketing, Nonprofit
There’s ordinary mail, and then there’s mail that makes you stop in your tracks. Chances are you’ve saved a thank-you card or wedding invitation you just couldn’t bear to toss in the recycling. Nonprofit event marketing in particular depends on...
by Blase | Feb 13, 2022 | Direct Mail, E-mail Marketing, Every Door Direct Mail, Mailing Lists, Marketing
“It’s the little things that mean so much.” “I love it, and it was so thoughtful.” “Very impressive and appreciated!” In the hospitality industry, comments like these mean everything, but they don’t come without a...