by Blase | Feb 6, 2024 | Direct Mail, Fundraising, Nonprofit, Printing Techniques
With the majority of nonprofit gala invitations, there is a significant amount of content that must to be artfully communicated in a relatively small area. The challenge is to do this without overwhelming the recipients, your invitees. In addition to the “who, what,...
by Blase | Dec 29, 2023 | Direct Mail, Fundraising, Marketing
Your printed direct mail piece, event invitation, annual impact report or newsletter deserve a conscious decision about the color, size and design of the envelope that carries it to your customer or donor. Why? Envelope attractiveness and appeal are critical factors...
by Blase | Nov 17, 2023 | Fundraising, Marketing, Printing Techniques
As you search for ways to make your marketing materials stand out and get noticed, you might consider what tools and techniques others are embracing to communicate with their clients and donors. When I reviewed the projects my team has helped bring to life this past...
by Blase | Nov 6, 2023 | Direct Mail, USPS Rules & Regs
Losing sight of the US Postal Service’s holiday closures is the easiest way to delay your bulk mail campaigns. This post will help you keep track of when the USPS is closed in 2024. Most businesses are open during several of the federally-observed holidays, so it can...
by Blase | Oct 23, 2023 | E-mail Marketing, Marketing
Email marketing remains one of the most cost-effective tools for marketing to existing customers and prospects. It is an excellent way to re-solicit business or donations from prior customers or donors. Even if someone doesn’t open and read your email,...
