by Jan Kindl | Dec 18, 2024 | Marketing, Printing Techniques:

White ink is a newer printing option that is growing in popularity. It is typically applied using digital printing equipment. Traditional offset printing machines use wet ink, and, as a result, white offset ink is not opaque, or solid. In this case, the white ink won’t look white on dark paper. By contrast, digital white ink is opaque so it actually shows up as solid white on dark paper colors.

The primary benefit of using white ink is that it preserves the original color and character of the paper. For example, dark metallic papers are able to maintain their beautiful luster.

The following examples will help you visualize how white ink can be used as effective tool for your marketing materials.

In this example, white ink is highly visible on blue textured paper, paired with metallic gold foil:

This is an example of duplex card that only shows the gray color on one side and of white ink on a Touche brand, gray heavy card stock:

This attractive piece uses white ink on an invitation that is die cut in the shape of a grand piano:

Here, the white ink return address stands out and gets notices on the navy envelope:

This elegant piece uses white ink on a metallic black cover stock:

Because digital printing machines have size limitations, white ink cannot be used on some marketing pieces, such as standard-sized presentation folders. For larger projects, white foil could be used as an alternative to white ink. White foil has an attractive subtle reflective sheen.

Finally, since white ink is generally printed using a digital machine, it can accommodate variable data, which means it can be used to address envelopes.

Are you ready to consider white ink on an upcoming marketing piece? We can discuss how white ink or other techniques can be used to help you elevate your business marketing materials.

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