Make it Meaningful: The Club at Olde Cypress and Membership Marketing Examples
"It's the little things that mean so much." "I love it, and it was so thoughtful." "Very impressive and appreciated!" In the hospitality industry, comments like these mean everything, but they don't come without a sincere desire to go above and beyond for your...
A (Die) Cut Above
Think of what you saw the last time you checked your inbox--the emails that come to mind probably contained animations, interactive designs, very personalized information, and links that lead to instant gratification. It can be difficult to imagine how your print...
Direct Mail Trends for 2022
A new year is right around the corner. Whether you've locked in your budget and kicked off Q1 projects or still have decisions to make, read these direct mail trends for 2022 to get the most from your marketing dollars. Cost will be a more significant factor With two...
Direct Mail Tactics for Real Estate Agents
Direct mail marketing is one of the most tried and true tactics real estate agents use to generate leads and find buyers. While it's certainly not the only industry to rely on direct mail, real estate is one of the few that only need a small percentage of targets to...
The Right Paper for the Right Project
Even in a rapidly changing digital age, some things just look (and communicate) better on paper. And because it can be the first touchpoint between your brand and potential customers or donors, it's crucial to choose the right paper for your project. Consider today's...
For Nonprofit Direct Mail Campaigns, ‘Tis the Season
With close to one-third of all giving occurring in December, the end of the year is a crucial time for nonprofits to use direct mail as a final appeal for donations, Even though it's still summer, start early with planning how you're going to reach both regular and...
The Secret to Millennial Marketing? Direct Mail
We've been living with the internet for almost 30 years, and there's no going back. Like it or not, most of us are digitally dependent. Our jobs, social lives, and even education happen more and more online. And with the average person spending 11 hours a week sorting...
FSC Certified and Recycled Paper
With April 22nd approaching, to commemorate Earth Day, here is some information about environmentally-friendly paper sources: FSC certified paper and recycled paper. What is FSC certified paper? The Forest Stewardship Council, or FSC, is an independent certification...
First-Class Postage versus Presort Standard Postage: When to use Which
First-class postage is used way too frequently when sending bulk mail, and the cost of first-class postage is substantially more than presort standard (aka marketing mail). If you are guilty of using first-class postage on bulk mailings then this article is for you....
Bulk Mail Minimums
One of the most common questions that I received is "What's the fewest number of pieces that I can mail and still qualify for the bulk mail discount?" It's probably fewer pieces than you think, but the answer to this question is "It depends." This short post will...
Recommended Nonprofit Links
Agents of Good
Ignited Fundraising
Network For Good
Pamela Grow’s Nonprofit Blog
Queer Ideas Fundraising Blog