Blog
Getting the Most Out of Your Gala Invitation Package
With the majority of nonprofit gala invitations, there is a significant amount of content that must to be artfully communicated in a relatively small area. The challenge is to do this without overwhelming the recipients, your invitees. In addition to the “who, what,...
Envelopes? Yes, Envelope Choices Do Matter
Your printed direct mail piece, event invitation, annual impact report or newsletter deserve a conscious decision about the color, size and design of the envelope that carries it to your customer or donor. Why? Envelope attractiveness and appeal are critical factors...
Three Trends to Consider in 2024
As you search for ways to make your marketing materials stand out and get noticed, you might consider what tools and techniques others are embracing to communicate with their clients and donors. When I reviewed the projects my team has helped bring to life this past...
US Postal Service 2024 Closures
Losing sight of the US Postal Service’s holiday closures is the easiest way to delay your bulk mail campaigns. This post will help you keep track of when the USPS is closed in 2024. Most businesses are open during several of the federally-observed holidays, so it can...
Five Ways To Build Your Email Marketing Database
Email marketing remains one of the most cost-effective tools for marketing to existing customers and prospects. It is an excellent way to re-solicit business or donations from prior customers or donors. Even if someone doesn't open and read your email, it's a very...
Embossing and Debossing: Tools for Creating Marketing Materials with Impact!
If you have not yet considered using embossing or debossing for your organization’s marketing materials, here is everything you need to know to help you get started. Embossing is the process of creating a raised image, design, or text on a material, such as paper....
Bookbinding Made Simple
Whether you are creating a membership directory, an event program or a book of your favorite poems or photographs, you have several options for binding the pages. The role of bookbinding is both for decoration and for protection. The binding not only connects the...
Three Ways to Improve Organic Traffic to Your Website
The visual portion of a website is quite important, but it only represents about 10% of a website. Websites are like icebergs because only a small percentage of what makes a website work is visible to the human eye. A properly constructed website will not only look...
Custom-Lined Envelopes Add Special Appeal to Your Message
How would you describe your experience as you are pulling a letter or card out of a lined envelope? Was it positive? Did the package feel special? I think most people appreciate the extra touch and careful thought when they receive a note card or invitation in a lined...
Beauty and Texture Create a Resurgence in Letterpress Printing
In the mid-15th century, Johannes Gutenberg invented Letterpress printing, which became the traditional form of printing text for books and other publications. It remained the primary means of printing and distributing information until the 20th century, when other...
Recommended Nonprofit Links
Agents of Good
Ignited Fundraising
Network For Good
Pamela Grow’s Nonprofit Blog
Queer Ideas Fundraising Blog