by Blase | Sep 5, 2021 | Direct Mail, Marketing, Nonprofit
With close to one-third of all giving occurring in December, the end of the year is a crucial time for nonprofits to use direct mail as a final appeal for donations, Even though it’s still summer, start early with planning how you’re going to reach both...
by Blase | Aug 7, 2021 | Direct Mail, Every Door Direct Mail, Marketing
We’ve been living with the internet for almost 30 years, and there’s no going back. Like it or not, most of us are digitally dependent. Our jobs, social lives, and even education happen more and more online. And with the average person spending 11 hours a...
by Blase | Feb 25, 2021 | Direct Mail, Every Door Direct Mail, Marketing, Nonprofit, Saturation Rate, USPS Rules & Regs
One of the most common questions that I received is “What’s the fewest number of pieces that I can mail and still qualify for the bulk mail discount?” It’s probably fewer pieces than you think, but the answer to this question is “It...
by Blase | Feb 18, 2021 | Direct Mail, Marketing, Nonprofit, USPS Rules & Regs
If you send folded marketing mail that’s not in an envelope, you need to get up to speed on USPS tabbing regulations. Although these tabbing rules were originally introduced in January of 2013, they are still in effect today. These USPS rules will require you to...
by Blase | Jan 26, 2021 | Direct Mail, Every Door Direct Mail, Mailing Lists, Marketing, Saturation Rate, USPS Rules & Regs
Every Door Direct Mail is the least expensive way to send bulk mail. Postage is just 22.3 cents apiece. While our earlier post, What is Every Door Direct Mail? , gives you the basics, this post will explore when you should & shouldn’t use EDDM. ...
by Blase | Jan 19, 2021 | Direct Mail, Every Door Direct Mail, Marketing, Saturation Rate, USPS Rules & Regs
Bulk mail without a mailing permit? Yes, it’s now possible. Postage as low as 22.3 apiece? Yes, that’s how the Every Door Direct Mail program from the USPS works. Every Door Direct Mail (EDDM) is perfect for local businesses, marketing professionals or...
