Think of what you saw the last time you checked your inbox–the emails that come to mind probably contained animations, interactive designs, very personalized information, and links that lead to instant gratification. It can be difficult to imagine how your print...
A new year is right around the corner. Whether you’ve locked in your budget and kicked off Q1 projects or still have decisions to make, read these direct mail trends for 2022 to get the most from your marketing dollars. Cost will be a more significant factor...
Direct mail marketing is one of the most tried and true tactics real estate agents use to generate leads and find buyers. While it’s certainly not the only industry to rely on direct mail, real estate is one of the few that only need a small percentage of...
Even in a rapidly changing digital age, some things just look (and communicate) better on paper. And because it can be the first touchpoint between your brand and potential customers or donors, it’s crucial to choose the right paper for your project. Consider...
With close to one-third of all giving occurring in December, the end of the year is a crucial time for nonprofits to use direct mail as a final appeal for donations, Even though it’s still summer, start early with planning how you’re going to reach both...
We’ve been living with the internet for almost 30 years, and there’s no going back. Like it or not, most of us are digitally dependent. Our jobs, social lives, and even education happen more and more online. And with the average person spending 11 hours a...
